Group Management

  • Krister Blomgren

    CEO

  • Marcus Asplund

    CFO

  • Fredrik Jonsson

    Chief Product Technology Officer

  • Anders Smith

    Chief Operating Officer

  • Anne Vågström

    Chief People Officer and Head of Investor Relations

  • Viktoria Winberg

    Chief Communication & Marketing Officer

  • Jonas Hasselstam

    Chief Production and Procurement Officer

  • Patrik Kutto

    Regional Director Nordic and e-commerce Manager

  • Mark Lisman

    Regional Director Europe

  • Sam Ryan

    Regional Director Asia/Oceania & UK, Ireland and Global OEM Manager

Holdings with senior executives and Board